A well-known beauty brand, recognized for its high-quality skincare products, sought to improve its sales and advertising efficiency on Amazon.
Despite their strong market presence, the brand faced challenges in reaching its target audience effectively. They struggled with optimizing their advertising strategies, leading to missed opportunities for growth. The brand's product listings were not fully optimized, resulting in lower visibility on Amazon's search results.
In June of the previous year, the brand generated $391k in sales but was plagued by several issues:
To address these challenges, we implemented the following strategy:
Sales: Increased from $391k in June last year to $588k this year.
Order Product Sales: Achieved a 50% increase.
Total Order Items: Saw a 62% increase.
ACoS: Dropped significantly from 40% to 13%.
Before: The brand struggled with ineffective keyword strategies and excessive PPC spending, leading to modest sales and a high Advertising Cost of Sale (ACoS).
After: By implementing targeted keyword research and optimizing PPC campaigns, the brand saw a significant increase in sales, higher order volume, and a notable reduction in ACoS.
